How Does LIVE Video Work?

​I first came across a LIVE video feed when I was on Instagram.

Up to this point, I had done a couple of LIVE videos on Twitter, but after being involved with one on Instagram, I realized I went about them all wrong. 

As soon as I entered the Instagram feed, the host asked me how to say my last name. I froze. He can see that I had joined? Yep. Then he asked me what I did, what types of books I write, and where could readers find my book. I was blown away. I literally had a conversation with an actor, on a video in front of many people, and he gave a “shout out” to my book. THAT’S how you do a LIVE video. You connect with your followers on a personal level, as if sitting and chatting with each other at a coffee shop.

I won’t lie, some creeps may join in, because the LIVE video is public. But with Twitter, you can block these people and their comments. Be prepared for that.

In this video, I dive into the differences between Twitter, Facebook, and Instagram. For example, as soon as one finishes a LIVE video on Instagram, the feed disappears, never to be seen again. On Twitter, your followers can turn on a button to notify them as soon as you post a LIVE video. On Facebook, you can categorize your video after it’s finished, which helps connect it with the right audience.

To reach as many followers as possible, the sweet spot (amount of time) for a LIVE video is between 5-20 minutes. But you can always go much longer than that.
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Discover these tips and more by watching my video, or listening to the Indie Tidbits podcast on iTunes and Stitcher.