Kindle Promotion Choices
There are two choices when setting up a Kindle Promotion. You can make one of your KDP Select books free for 5 days, OR you can discount the price of a book for up to 7 days. This is a choice made separately for each book; it doesn’t affect them all at once.
You can toggle with the price to fluctuate throughout the 7-day period, but I suggest you keep your book at one price the entire 7 days. By doing this, it makes it easier to cross-promote with other authors, and I’ll explain why below.
1. Create a Spreadsheet
First create a spreadsheet, because you will need it in order to keep track of authors who agree to cross-promote with you. To download an example of my spreadsheet, click here. Make sure to keep track of the days that you agree to share their book as well.
2. Cross-Promote with other Authors (A FREE way to advertise)
3. Third-Party Advertising
Using third-party advertising is hit and miss. I haven’t had much luck with them, but I will use one if I can find a good deal. I scheduled a promo ad with Fussy Librarian, costing only $15. They came recommended by another author. I’ve paid $75 for other sites and didn’t break even; you can find the post about those here. So I didn’t mind spending $15. I scheduled my promo with FL to take place on the first day of my Kindle Promotion Countdown.
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