3 Steps to Utilize a Kindle Promotion Efficiently

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Kindle Promotion Choices

There are two choices when setting up a Kindle Promotion. You can make one of your KDP Select books free for 5 days, OR you can discount the price of a book for up to 7 days. This is a choice made separately for each book; it doesn’t affect them all at once.

You can toggle with the price to fluctuate throughout the 7-day period, but I suggest you keep your book at one price the entire 7 days. By doing this, it makes it easier to cross-promote with other authors, and I’ll explain why below. 
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1. Create a Spreadsheet

First create a spreadsheet, because you will need it in order to keep track of authors who agree to cross-promote with you. To download an example of my spreadsheet, click here. Make sure to keep track of the days that you agree to share their book as well. 
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2. ​Cross-Promote with other Authors (A FREE way to advertise)

• To do this effectively, you’ll need to join certain Facebook groups. For a list of 6 Facebook groups to get started, scroll to the bottom. The authors that are a part of these groups are specifically there to cross-promote by using a newsletter-swap strategy. An author will post when they’re interested in doing a newsletter swap, and you can post too. You won’t share your subscribers’ emails with them, you’ll simply agree to share each other's book on a specific day.
• Use the spreadsheet from above to keep track of newsletter-swap dates. If you have 7 authors willing to share your discounted book on the 7 Kindle promotion days, you will reach thousands of new readers. A NY Times Bestseller author, who was relaunching his books, agreed to share mine in his newsletter. That helps me reach 6000+ new readers!
• By keeping your book at one price for the entire 7 days, you won't have to provide authors with different price/time/date information. One less thing to worry about.
• You must have a newsletter in order to take part in cross-promoting. If you don’t have subscribers yet, visit my other blog post about InstaFreebie and start gaining subscribers now. 
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6 ridiculous Facebook groups to get you started on your cross-promoting journey. (Click to Tweet)

3. ​Third-Party Advertising

​Using third-party advertising is hit and miss. I haven’t had much luck with them, but I will use one if I can find a good deal. I scheduled a promo ad with Fussy Librarian, costing only $15. They came recommended by another author. I’ve paid $75 for other sites and didn’t break even; you can find the post about those here. So I didn’t mind spending $15. I scheduled my promo with FL to take place on the first day of my Kindle Promotion Countdown. 
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I have 6 ridiculous Facebook groups to get you started on your cross-promoting journey. Get them free here.