Yesterday, launch day for Scythe of Darkness, my book skyrocketed to the Top 30 in two Amazon categories. One of the steps that’s not listed below is the video ad that I created for my book. I posted this ad on my Facebook profile and page, and it got numerous shares. From there, accompanied with the 10 steps, my book had a great launch.
Below are the 10 steps that I took to launch my book.
This morning, I sent a press release to three local news stations. Will they do anything with the PR? I don’t know, but it couldn’t hurt. To view this release, click here. Maybe it’ll help you with yours.
1: Once you've written your book, begin searching for bloggers that may be intersted in reading it. Look on Twitter and Facebook for this information. Collect a list of 10-15 a week, prior to the launch.
2: Send your manuscript to a good editor. I can't stress enough how important this step it. Also find a cover designer. Make sure your cover targets the correct audience of readers.
3: After your manuscript has been edited, and all the changes are completed, send it to at least 2 proofreaders.
4: If you haven't yet, create an ePub and Mobi format of your ARC. I uploaded my Word.doc to Calibre for conversion.
5: 6 weeks prior to launch, I uploaded my book as a pre-order on Amazon and Kobo. I also uploaded to CreateSpace, ordered a proof, and then made changes and approved the copy. When uploading my book to KDP, I placed it in specific sub-categories with the correct keywords that correlated with my sub-categories. You can always change the category later if you want. Then I made sure that my CS book and Kindle copy were linked on Amazon.
6: Create a Rafflecopter, This will be important later when readers enter the contest by sharing your book on their social media. You can also create a point system for readers that want more points (for example: readers can sign up for my newsletter and follow me on Facebook).
7: Add book to Goodreads and host a Giveaway to create exposure.
8: 4-6 weeks prior, email 75ish book bloggers (the ones you've been collecting) personally in efforts to get reviews prior to launch day. This takes a long time to do.
9: Send newsletters to fans with updates about your book, as well as what you're currently reading. In the newsletter, add a link to your Facebook Event, letting them know about giveaways and other authors that will be participating.
10: Launch takeover Party. Take part in someone else's Takeover launch.
*The Takeover events may seem unneeded, but it helped build buzz and enabled me to reach more potential ARC readers/reviewers.
For more in depth information about the steps, plus 3 MORE steps that I took after the initial launch, watch the video below. You can also listen to the video on iTunes and Stitcher; the show is called Indie Tidbits.
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